Studies like the one conducted by Domahs et al. (2010, in Cognition) corroborate that finger counting habits affect how numbers are processed, and legitimize the assumption that this effect is culturally modulated. The degree of cultural diversity in finger counting, however, has been grossly underestimated in the field at large, which, in turn, has restricted research questions and designs. In this paper, we demonstrate that fingers as a tool for counting are not only naturally available, but are also--and crucially so--culturally encoded. To substantiate this, we outline the variability in finger counting and illustrate each of its types with instances from the literature. We argue that the different types of finger counting all constitute distinct representational systems, and we use their properties--dimensionality, dimensional representation, base and sub-base values, extendibility and extent, sign count, and regularity--to devise a typology of such systems. This allows us to explore representational effects, that is, the cognitive implications these properties may have, for instance, for the efficiency of information encoding and representation, ease of learning and mastering the system, or memory retrieval and cognitive load. We then highlight the ambivalent consequences arising from structural inconsistencies between finger counting and other modes of number representation like verbal or notational systems, and we discuss how this informs questions on the evolution and development of counting systems. Based on these analyses, we suggest some directions for future research in the field of embodied cognition that would profit substantially from taking into account the cultural diversity in finger counting. (Contains 4 tables and 7 figures.)