Threat emanating from financial markets may intimidate college students to some degree. In this article, the authors considered the influence of such intimidation on student financial market knowledge. They hypothesized a negative relationship between intimidation and market knowledge. An empirical study of over 150 undergraduate business school students at a regional university supported the hypothesized relationship. The authors found that introducing venues that permit experiential learning into college programs, perhaps assisted by Web-based technologies, may counter the effects of market intimidation on financial education. Summary of Item Scales in Questionnaire and Related Alphas is appended.(Contains 5 tables.)