At the centre of the study on which this article is based, there is a sense of cultural collision. While from a global perspective, Literacy education has an exciting and radical pedigree, the teaching of Literacy in England has been harnessed to an explicitly instrumentalist policy agenda since the introduction of the Adult Literacy Core Curriculum in 2001. This paper sets out to explore the impact of this policyscape on a specific area: the mentoring of Literacy student teachers. The study draws on a qualitative data set from a series of interviews with Literacy mentors from different FE colleges in the English West Midlands. The study found that Literacy mentors are able to promote the holistic approaches that are fundamental to established Literacy pedagogy but that institutional and cultural factors can militate against this in decisive ways. The paper concludes that whilst Literacy mentors have a significant role to play in the education of new Literacy teachers, the motivations and values associated with Literacy mentoring seem to jar in many cases with the marketised cultures in which they operate.