It is important that Extension education programs be directed at clientele new to the turfgrass industry. A 1-day Basic Training: Turf Management seminar was created in 2006 to provide education to those new to the turfgrass industry. The seminar covered the basics of turfgrass management including growth, physiology, fertilization, cultural practices, and pest management. Education was provided to 537 clientele with this program during its first 4 years, indicating the popularity of this 1-day training module. Ninety-five percent of attendees indicated that they felt better equipped to do their job after attending the seminar. (Contains 4 tables and 1 figure.)