The relationship advice columns for two popular magazines (one targeted to female and the other to male readers) were discussed within the conceptual frameworks of centerfold syndrome and appearance obsession. Centerfold syndrome is a theory that describes the way men view women and sexuality. The female counterpart is appearance obsession which theorizes that women are motivated to meet unrealistic beauty standards as a primary avenue toward relationships. The media's role in promulgating centerfold syndrome and appearance obsession, and its consequences, are examined. Therapeutic implications for relationship counseling with women, men and couples are outlined.