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ERIC Number: ED324721
Record Type: Non-Journal
Publication Date: 1989-May-11
Pages: 17
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Roles Male and Female Public Relations Students Hope To Play within Ten Years after Graduation: A Pilot Study.
Wakefield, Gay
A pilot study was conducted to address the professional and personal roles male and female public relations students hope to play within 10 years after their graduations and to determine whether any differences were significant enough to warrant more extensive study of this phenomenon. The null hypotheses employed included: (1) there will be no significant differences between the professional roles male and female public relations students hope to play; and (2) there will be no significant differences between the personal roles male and female public relations students hope to play. Subjects, 25 senior-level public relations students at a large, public midwestern university, were asked to supply responses to the question "How do you see yourself and your role in the practice of public relations 10 years from now? Responses were coded according to Broom's four major public relations roles: expert prescriber, communication technician, problem-solving process facilitator, and communication facilitator. Results indicated that there were no significant differences between the number of male students hoping to play the eventual roles of problem-solving process facilitator, expert prescriber, and communication technician; rejecting the first null hypothesis in part. There were significantly more females than males who sought to play the role of communication facilitator en route to their eventual tenth-year roles. For those students desiring public relations careers, there were no significant differences between genders. The second null hypothesis failed rejection since there were no significant differences between the genders when the personal roles were identified. (Two tables of data are included.) (MG)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A