Because of the recent revolutionary developments brought about by Web 2.0, the emergence and popularity of blogs as learning tools represent an important area of consideration by the higher education sector. Indeed, while many researchers have acknowledged the advantages of using blogs in this environment, it is clear that more investigation is required in order to expand and develop our understanding of their potential uses for academic purposes. As such, this paper will outline and describe the emerging features of a generic blog writing task recently implemented at an Irish higher education level institution. Using an action research methodological approach (McNiff, J., & Whitehead, J., (Eds.). (2002). "Action research: Principles and practice." London: RoutledgeFalmer), the blog writing task is integrated into three separate undergraduate degree modules, allowing us to compare and contrast student reactions to using this medium for academic purposes. Looking at the emerging content, we shall subsequently reflect upon particular contextual and specific pedagogical factors in order to propose a generic methodology for future cross-disciplinary teaching activities. (Contains 9 figures and 3 tables.)