A college-level course in business literature is an ideal place to raise and discuss ethical issues. To be successful, a teacher of this course must engage student interest, help the students articulate and understand their own ethical attitudes, clarify the stance and artistry of the author, and refine student responses to ethical questions. When dealing with books such as "Iacocca: An Autobiography," Benjamin Franklin's "Autobiography,""The Rise of Silas Lapham,""A Cool Million,""Death of a Salesman,""The Pit,""Babbitt,""The Man in the Gray Flannel Suit," and "The Soul of a New Machine," the questions that consistently engaged student interest were: (1) "How will I balance my dedication to building a career with my respoinsiblity to a family?" (2) "What should I do when my personal values conflict with the accepted practices of business or industry?" and (3) "What happens when the traditional American image of success does not work for me and others like me?" Ideas for teaching about ethics in business literature can be applied to other courses such as technical or business writing classes, or other literature courses, especially classes with a diverse, career-oriented clientele. (SRT)