Peer reviewedERIC Number: EJ562903
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
Commercial WWW Site Appeal: How Does It Affect Online Food and Drink Consumers' Purchasing Behavior?
White, Gregory K.; Manning, Barbara J.
Internet Research, v8 n1 p32-38 1998
Reports on an online survey of consumer attitudes toward online storefronts marketing barbecue sauce, cheese, olive oil, potato chips, and other specialty food products. The relationship between consumer attitudes toward Web sites and the likelihood of purchase, as well as demographic factors related to online food and drink buying, are described. (PEN)
Descriptors: Business, Consumer Economics, Demography, Food, Purchasing, Retailing, Surveys, World Wide Web
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
