Facebook is a social network that connects people with other people. Librarians have created Facebook Groups to share ideas and to debate how to use this resource as a potential marketing and/or reference tool. Based on conversations among these librarians, it appears that student response to library outreach on this medium is lackluster at best, with a few students requesting books here and others asking reference questions there. In this article, the authors suggest that to really connect with students on Facebook, librarians have to realize that most of them read information that Facebook puts in front of them, not what they seek out on their own. They recommend a more powerful approach to social networking called Friend and Feed and discuss four Facebook applications to grab students' attention: (1) My Profile; (2) Notes and Posted Items; (3) Albums; and (4) Events. Facebook is about making connections. If this tool is going to work for their library, librarians have to make connections with others and develop them with the strategies discussed in this article.