A few short years ago, as Facebook made the leap from dorm room to, well, every room, some alumni leaders wondered if Facebook's growing popularity would mean the end of reunion. Time has passed, and most alumni professionals have come to know and love Facebook--truly or out of necessity. On the whole, Facebook has proven itself friend not foe, even where reunion is concerned. Although not without its challenges, Facebook is helping alumni programs better connect with potential reunion attendees and is increasing communication and involvement with reunion volunteers.