Current technology provides counseling center clinicians regular and immediate access to the students they work with via social networking. Focusing on Facebook in particular, this article discusses the opportunities and challenges this access creates and specifically explores how utilization of ethical, clinical, and cultural lenses might affect decisions about Facebook use, with particular emphasis on consideration of appropriate ethical principles and standards. The authors encourage counseling center staff members and trainees to consult with one another regarding use of Facebook and offer specific scenarios for engaging in discussions about this topic. The article concludes with guidelines for making decisions related to social networking.