Peer reviewed
ERIC Number: EJ440949
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1050-6519
EISSN: N/A
Ecological Disaster and Rhetorical Response: Exxon's Communications in the Wake of the Valdez Spill.
Tyler, Lisa
Journal of Business and Technical Communication, v6 n2 p149-71 Apr 1992
Examines Exxon's communication efforts in the wake of the Exxon Valdez oil spill disaster. Identifies communication practices that damaged the corporation's credibility, antagonized the public, and contributed to the public perception of its corporate arrogance. Notes that the Valdez spill makes a good case for classroom study. (PRA)
Publication Type: Journal Articles; Reports - Research; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A