The purpose of this article is to reflect on how to break bad news. The style in which one breaks bad news at the collegiate level has implications both for the individual and for the institution. If not managed well by enrollment professionals, negative news can taint prospects, applicants, parents, and current students, blemishing the institution. The fallout is witnessed, at times, in less than positive public relations and/or less than positive employee morale. Bad news travels fast! The breaking of bad news is deeply embedded in popular culture and frequently is idolized in theater and cinematography. Potentially explosive situations often can be disarmed with creative language or preparation. Everyone remembers "Houston, we have a problem," the alleged statement made from Apollo 13 to Houston Space Command. "You're gonna need a bigger boat," which communicated bad news about a really big shark (Jaws). If only enrollment services professionals could frame the delivery of bad news so dramatically--or comically.