The traditional, didactic lecture is under attack from diverse quarters. With its origins rooted in the emergence of orality, the lecture now stands as only one of a plethora of educational communication tools, and has been subject to criticism particularly by constructivists for failing to deliver deep and effective learning experiences. This article explores the lecture's advantages and limitations in the context of evolving teaching practices and technologies, and posits that the strength of the lecture lies in its immediacy and presence. Its future survival and evolution must exploit this powerful asset to enhance student learning through engagement and interaction.