This book provides "how to" information for those who have never managed a fund-raising event for a college or university, and gives advice to help the experienced professional fund-raiser fine-tune traditional or new events. It covers the essential steps in event planning such as developing a realistic budget, and includes a budget planning checklist. Specific chapters discuss the following: (1) developing special events to meet specific roles; (2) matching the event to the institution; (3) determining the budget and paying the bills; (4) using volunteers; (5) pricing and selling the tickets and promoting the event; (6) selecting and positioning events that support the capital campaign; and (7) developing and implementing an effective post-event follow-up process. The book contains a 26-item bibliography covering areas of capital campaigns; etiquette and protocol; fund raising and special events; and marketing, promotion, and publicity. (GLR)