In recent theories of event-based prospective memory, researchers have debated what degree of resources are necessary to identify a cue as related to a previously established intention. In order to simulate natural variations in attention, the authors manipulated effort toward an ongoing cognitive task in which intention-related cues were embedded in 3 experiments. High effort toward the ongoing task resulted in decreased prospective memory only when the cognitive processing required to identify the cue was similar to the cognitive processing required to complete the ongoing activity. When the required processing was different for the 2 tasks, cue detection was not affected by manipulated effort, despite there being an overall cost to decision latencies in the ongoing tasks from possessing the intention. Resource allocation policies and factors that affect them are proposed to account for ongoing vs. prospective memory task performance.