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ERIC Number: EJ971698
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Marketing Career Speed Networking: A Classroom Event to Foster Career Awareness
Buff, Cheryl L.; O'Connor, Suzanne
Marketing Education Review, v22 n1 p77-82 Spr 2012
This paper describes the design, implementation, and evaluation of a marketing career speed networking event held during class time in two sections of the consumer behavior class. The event was coordinated through a partnering effort with marketing faculty and the college's Career Center. A total of 57 students participated in the event, providing feedback as to its relevance, effectiveness, and impact. Results suggest that students found this to be an engaging and enjoyable way to receive career-related information. Furthermore, students indicated that the identified learning outcomes had been achieved. Feedback from students and presenters is provided as are suggestions for implementing future speed networking events. (Contains 2 tables.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A