In the lead article, Persson (2012a) focuses on salient issues that have not as yet been addressed by others, and which are relevant, and germane. With the advent of the Internet and web and e-mail, conversation and discussion among scholars have increased tremendously. At the current time, researchers are able to share their data, their thoughts and inferences as well as implications of their research almost instantaneously. They are now able to share research reports via on-line conferences, keeping in mind time zone differences. They are able to re-analyse data using different perspectives. But, as Persson (2012a) points out, they must keep in mind that culprit, or extraneous variable that is called culture. The authors' review focuses on eight areas, quite similar to Persson's (2012a). These include the realms of: (1) limited generalizability; (2) the use of research, and research tools; (3) research methodologies; (4) the changing Zeitgeist; (5) the ethnocentric mind; (6) cultural competence; (7) cultural sensitivity; and (8) cultural variation. After reviewing Persson's (2012a) article, the authors have come to agree that an increased cultural sensitive research paradigm will be the product of first, greater endeavour for competence in a multi-cultural context (super-ordinate to other competencies).