Ethical considerations are inherent to programme design decision-making, but not normally explicit. Nonetheless, they influence whose interests are served in a programme and who benefits from it. This paper presents an analysis of ethical considerations made by programme design practitioners in the context of a polytechnic in Aotearoa/New Zealand. It explores the nature of these considerations and explains how they draw on a complex interplay of utilitarian and communitarian discourses. Through this complexity the discourses not only reinforce each other, but also hide the necessity of debate about ethical considerations. The findings from this study offer educators a framework to analyse and become explicit about their own ethical considerations in programme design and the discourses they draw on. This knowledge can help them to improve their practices, as it offers them clarity about what is "the right thing to do" as well as a language with which to engage in debates with others.