The responsibilities and skills of college development officers are discussed. The need for development officers has stemmed from financial problems that could only be solved through additional sources of revenue. In addition to understanding the concept and function of institutional development, the development officer must recognize that development is not simply fund-raising, but includes alumni relations, public relations, publications, and management. The persons responsible for development should be part of the institution's inner council and kept informed daily of institutional happenings. Combining development work with other functions, such as teaching, counseling, or coaching, is important to the perception that the development officer is really part of the institution. Success of the development officer depends upon skills in management and planning, sales and marketing, communication, and educative and research roles. Also important for this professional are leadership, energy, patience, and gratitude. Since development is primarily a team concept, following set communication channels is essential. Professional improvement is encouraged and involves attendance at local, district and national conferences to share ideas with other professional development officers, and participation in professional organizations. (SW)