Background: Soft skills describe career attributes that individuals should possess, such as team skills, communication skills, ethics, time-management skills, and an appreciation for diversity. In the twenty-first century workforce, soft skills are important in every business sector. However, employers in business continuously report that new employees are deficient in these soft skills. The literature suggests that more research is needed in the area of soft skills, to explore improved instructional methodologies that may be applied by business educators. Purpose: The purpose of this study was to determine Alabama business educators' perceptions of the importance of soft skills for success in the twenty-first century workforce. Method: Alabama business educators were surveyed to assess the importance of specific soft skills and how these skills affect success in the workforce. Results: A significant difference was found between the perceived importance of how specific soft skills affect success in the workforce and the location of school (city, county). Respondents perceived all eleven soft skills included in this study to be very important (M = greater than or equal to 4.95 on a 1-6 scale) to success in the twenty-first century workforce. Conclusions: Alabama business educators consider soft skills to be important components of the business/marketing education curriculum. Alabama business educators' perceptions of the importance of soft skills transcend demographic factors. In addition, a hierarchy exists among Alabama business educators concerning the importance of selected soft skills. Implications: This study provides information that should be utilized by business educators to improve the skills of students entering the workforce. (Contains 6 tables.)