This article analyzes the writings of activist women in modern-day Juarez, Mexico. I present their explanations about their own composition and delivery of two particular activist campaigns, highlighting the rhetorical strategies and practices they developed. Looking closely at these two campaigns, the article describes the rhetorical concept of "coadyuvante" developed by the activists in response to the rhetorical and material problem of "femicide" (the killing of women based on their gender) in Juarez. (Contains 12 notes.)