Internet search has become a routine computing activity, with regular visits to a search engine--usually Google--the norm for most people. The vast majority of searchers, as recent studies of Internet search behavior reveal, search only in the most basic of ways and fail to avail themselves of options that could easily and effortlessly improve search quality. Despite a wealth of literature on how to better use search engines, those same search-behavior studies suggest that searchers ignore nearly all the advice. This article examines alternative engines with unique features that might improve search quality. The author also advocates the use of search engines that graphically illustrate what searchers miss when they use only one engine. Finally, the article explores the possibilities for using social bookmarking communities as the ultimate search engine alternative. (Contains 7 endnotes.)