This study investigates how graduate students experience their university websites, or the institutional "virtual face." The sample included graduate students admitted to online and blended higher education programs at Texas Tech University and the University of Memphis. A total of 42 students provided open-ended answers to questions about information they needed, could not find, or found with much effort. Their responses paint a picture of adult students who often struggle to find basic information or services (e.g., email login, registration) on institutional websites that are important functions for graduate students. They were also asked what messages the websites produced and should produce and who the intended audience was. The students perceive the audience to be students, but still find the messages mostly to be about marketing the institution rather than addressing their functional needs. (Contains 6 tables.)