NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ635490
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
Trust and Relationship Building in Electronic Commerce.
Papadopoulou, Panagiota; Andreou, Andreas; Kanellis, Panagiotis; Martakos, Drakoulis
Internet Research, v11 n4 p322-32 2001
Discussion of the need for trust in electronic commerce to build customer relationships focuses on a model drawn from established theoretical work on trust and relationship marketing that highlights differences between traditional and electronic commerce. Considers how trust can be built into virtual environments. (Contains 50 references.) (Author/LRW)
Descriptors: Business, Marketing, Models, Trust (Psychology), Virtual Reality
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A