Recent research which focuses on organizational differences in the brains of males and females has an important impact on the way women are portrayed in the male-dominated mass media. Generalizations from highly speculative research findings conclude that information is gathered and problems are solved differently by men and women. Most generalizations are stated in terms detrimental to women. For example, the statement that men do better in mathematics implies that lateral functions are superior. What is ignored is that women do much better on verbal testing than men. The relationship between mass-mediated images and brain research centers on the function of the left brain (the articulate, conscious self) and the right brain, which processes visual images. When the right brain is accessed during sleep, the individual is being creative and developing solutions to problems. However, because a vast amount of images are received through the mass media, which create fundamentally male images (e.g., violence), such images are not optimally suited for female processing. Thus, the right brains of women are hampered in finding solutions to problems suitable to the way their brain sees the world. Women's culture needs to find its way into the mass media. (Author/KC)