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ERIC Number: EJ631098
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0897-5930
EISSN: N/A
Communication in International Business Education: Considerations for Latin America.
Beadle, Mary E.
Journal of Teaching in International Business, v12 n3 p71-85 2001
Surveyed a group of South American business people on their television viewing and perceptions of U.S. business people, exploring the relevancy of media-cultivated perceptions for understanding intercultural communication between U.S. and Latin American businesses. Found that Americans were viewed as aggressive, an undesirable communication trait in that culture. (EV)
Descriptors: Assertiveness, Business Administration Education, Business Communication, Communication Problems, Cultural Differences, Cultural Influences, Foreign Countries, Intercultural Communication, International Trade, Latin Americans, Mass Media Effects, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A