The media regularly present negative news articles about teachers and teaching. This paper focuses particularly on one such news article. Using reflective analytic practices, first we zoom in to conduct a detailed analysis of the text. We find that complex and contradictory moral categories of teachers are assembled within and through the text. We then zoom out to consider the potentially detrimental effects of such public discourses on teachers and the teaching profession. We make visible the dominant discourses in this text, illuminating some of the societal issues and practices that are textually constituted within this and other news articles about teachers. We provide evidence of a public discourse that might be contributing towards continuing concerns and negative public opinion regarding teacher quality and schooling standards. We argue that such news articles may well work to influence public opinion regarding declining teacher quality and standards, and views of public schools as being in crisis, creating moral panic. (Contains 1 note.)