In a qualitative investigation of young feminists' experience of body consciousness, 25 feminist women each participated in one of 6 focus groups examining the ways they experienced body image and negotiated cultural messages about women's appearance. Participants described their experience with objectification and its impact on their body image, sense of self, and relationships with other women. Although feminism provided an alternative way to understand cultural messages and reframe negative thoughts, this understanding did not necessarily affect aesthetic reactions. Participants experienced conflict between their feminist "beliefs" and their "feelings" about beauty ideals and their own appearance. This conflict is interpreted in terms of a mere exposure effect and existing genderpower relations. Suggestions of ways feminist psychologists can support young women's strategies for resisting negative cultural messages are provided.