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Peer reviewed Peer reviewed
ERIC Number: EJ493430
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0883-8151
EISSN: N/A
Effects of Interpretations of Televised Alcohol Portrayals on Children's Alcohol Beliefs.
Austin, Erica Weintraub; Meili, Heidi Kay
Journal of Broadcasting and Electronic Media, v38 n4 p417-35 Fall 1994
Discusses a model of television interpretation processes regarding the influences of alcohol advertising and describes a study that tested the model with preadolescent at-risk students. Highlights include perceptions of alcohol use at home and on television; social norms; perceived realism of commercials; and intent to drink. (41 references) (LRW)
Descriptors: Behavior Standards, Drinking, High Risk Students, Intermediate Grades, Interpretive Skills, Models, Preadolescents, Realism, Social Behavior, Television Commercials, Television Research, Television Viewing
Publication Type: Opinion Papers; Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A