This paper provides a holistic approach to viewing the e-learning phenomenon from a theoretical perspective. It constructs a framework for e-learning development by drawing upon the literature for learning models. knowledge management and utilization of technology for electronic education. In so doing, it conceptualizes the continuous and progressive phases of infrastructure, infostructure and knowledge-structure integration to leverage information and communication technologies (ICTs) more efficiently and effectively for the delivery of a holistic learning experience. By applying this developmental model, the e-learning practitioner possesses an evaluative tool to enable an upward spiral process of continuous feedback and improvements to the e-learning architecture and contribute more strategically to the development of a total learning experience. For the learner, the model generates strategic value from knowledge creating and sharing activities. (Contains 44 references.) (Author)