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ERIC Number: ED270781
Record Type: Non-Journal
Publication Date: 1986-Aug
Pages: 31
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Founding the "Spokane Press": E. W. Scripps and an Ambitious New Publisher Debated the Issues of Newspaper Journalism.
Jordan, Mike
In the early 1900s, the small, penny newspapers of E. W. Scripps were aimed primarily at working class readers, had a policy of limited advertising, and relied upon circulation to provide the bulk of revenues. The "Spokane Press" was conceived in 1902 with E. W. Scripps, his sister Ellen Browning Scripps, and George Putnam as copartners. The paper was to follow the Scripps plan already established in Cleveland, Cincinnati, St. Louis, Kansas City, San Diego, and Los Angeles. Scripps demanded an aggressive editorial policy and lively news, but permitted no attacks on the competition. Putnam was handed many similar orders, but eventually began to violate them, first by attacking the "Chronicle" in several editorials, and later by expanding the paper to eight pages in order to increase advertising volumes and revenues. Scripps feared this would make the "Press" a carbon copy of the news and editorial policy of the competing Republican, business-oriented Spokane papers, the "Spokesman-Review" and the "Chronicle", which would have destroyed the carefully cultivated distinctiveness of the "Press." Putnam eventually resigned over this issue and Scripps's policies became increasingly unrealistic and unfeasible. (SRT)
Publication Type: Speeches/Meeting Papers; Historical Materials
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A