Faced with a rapidly changing society, the need to develop versatile instructional materials to update the professional skills of experienced practitioners has become a major necessity. This paper outlines the framework of how the project called "Je peux vous aider? (Can I help you?)" was developed. It concerns the training of all the sales teams of a major chain store in France. A premium was put on helping professionals in the field to be more aware of their verbal and non-verbal behaviors. To do this, a series of hybrid pedagogic techniques was used, which included traditional lectures, role plays, a self study video, a DVD video and e-learning. This involved making the content matter as attractive and varied as possible so that learners can acquire knowledge easily in their own way. It is in using a type of instructional design like the "Scenistic Approach" that one can ensure the appropriateness of both the pedagogic scenario and its content. (Author)