This speech was presented at the 1976 American Alliance for Health, Physical Education, and Recreation national convention by the principal of an Iowa high school. It discusses the development and effectiveness of the Jefferson High School Booster Club which was developed by an interested parent and has been quite successful. The club has assisted the athletic program in three dimensions: (1) with manpower, (2) with finances, and (3) in public relations. Manpower has been provided on all levels by persons working as ticket takers and ticket sellers, and by persons running concession stands at athletic events. Financially, the club has helped the program with profits from the concession stands and the tickets. Through these efforts the club has also improved public relations between schools and within the community. (DMT)