One of a series of manuals developed by the Home and Community-Based Career Education Project, the outreach component publication describes how the project went about attracting clients for its adult vocational counseling services. Sections include: creating a publicity campaign, using an advertising agency, creating products for the mass media, producing shows and advertising spots for television and radio, producing newspaper advertisements and articles, distributing mass media products, and methods of reinforcing the message to obtain community acceptance. Samples of the spots and ads are included throughout the publication. In addition to these three mass media, some brochures and other printed matter was produced to give information about the program. Additional methods of reaching potential clients and their effectiveness are also discussed, along with the staffing found most efficient. (MF)