Chief executive officers of school districts and facility planners must assume the role of change agent to meet the information needs of the 21st century. Public school learning, which will serve more groupings of people on a continual basis, will be disseminated through media learning centers. Management should follow six steps in planning program and facility strategies. (1) Be informed: Because the public will demand a careful rationale of funding expenditures, administration should act from an informed base. (2) Hire consultants: Professional school planning consultants should be experienced in educational programs and facility planning. (3) Conduct a comprehensive school study: Information gathered should contain demographic projections, community attitudes, status of school facilities, and district financial ability. (4) Select your architect: Administration should make available a prequalification questionnaire to architectural firms, a proposed project information sheet, and a team of educators to interview applicants. (5) Hire a construction manager: A construction manager should be selected at the time an architect is hired. (6) Prepare educational specifications: School district staff should define program goals, space requirements, and equipment needs to serve as a program guide to the design architect. (CJH)