It has well been established that it is important to be able to leverage any organization's processes and core competencies to sustain its competitive advantage. Thus, one learning objective of an online MBA is to teach students how to apply the VRIO (value, rarity, inimitable, operationalized) model, developed by Barney and Hesterly (2006), in order to identify an optimum strategy. However, students in the program have had difficulty in understanding this model, partially because of the traditional pedagogy used in online teaching. This case study demonstrates how reusable learning objects (RLO) can facilitate knowledge in an online learning environment. The RLO developed and applied here, was able to enhance student learning through interaction and subsequent deep learning.