This article discusses the ongoing effort in the Massachusetts School Library Association (MSLA). Library media specialists who are members of the MSLA have utilized key components to successfully advocate for library media centers in the state of Massachusetts. These key components have resulted in their acquiring seats at important decision making tables. MSLA members have become involved nationally, at the state level, and in local communities. They have networked with educational leaders, legislators, other professional groups, and parent advocates. Members of MSLA have also participated in the state's Partnership for 21st Century Skills (P21) initiatives.