ERIC Number: EJ110472
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Coping with Marketing Change
Mason, Ralph E.; Ross, Herbert L.
DE Today, 8, 2, 1-2, W 75
The effective teacher-coordinator is actively aware of changes occurring in marketing today: impact of ethnic group purchasing power, retailing response to variables, marketing of services, and using data processing in decision-making. Teaching strategies and instructional materials should be chosen accordingly. (BP)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
