Four strategies that deans and vice-presidents can use to enhance teaching are suggested. The first strategy is to seek out and fund teaching support activities that are the state of the art in each discipline. The second is to reward professors for excellence in teaching more than for excellence in research. Third, administrators should develop teaching evaluation systems that are valid, reliable, and supported by the faculty. Finally, administrators should distinguish between research that enhances teaching and research that detracts from teaching using the following dimensions: time requirements, relationship to subject matter taught, and involvement of students in the research process. Teaching is served best when administrators budget funds to acquaint teachers with new teaching developments in their disciplines and to purchase equipment that will allow faculty to implement these developments in the classroom. Rewards for excellence in teaching fall into four categories: symbolic rewards, interpersonal rewards, resources, and articulation with major career decision points. The teaching evaluation process should be based in part on documentary evidence, including a complete set of course syllabi and teaching vitae. (SW)