To make sense of spatial data, information and concepts strong geographic literacy skills are a prerequisite, yet existing studies suggest a global decline in these skills. Current geographic tools predominantly focus on mapping tasks that do not necessarily lead to an understanding of the broader geographic relevance of location. This article argues that in order to improve geographic literacy exercises should test an understanding of location and employ techniques to correct deficiencies. To support this argument this study offers evidence on the effectiveness of online quizzes in improving geographic literacy skills of first-year undergraduate geography students. (Contains 6 tables, 2 figures and 3 notes.)