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ERIC Number: EJ276637
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing in Admissions: The Information System Approach.
Wofford, O. Douglas; Timmerman, Ed
College and University, v58 n1 p49-56 Fall 1982
A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)
Descriptors: College Admission, Higher Education, Information Utilization, Management Information Systems, Marketing, Organizational Communication, Program Administration, Program Development, Student Recruitment
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A