Of all the people known for stressing quality in industry, W. Edwards Deming is the pioneer. He stresses statistical process control (SPC) and a 14-point process for managers to improve quality and productivity. His approach is humanistic and treats people as intelligent human beings who want to do a good job. Twelve administrators in a university setting examined Deming's points and considered how they might be applied to academia. This report presents their evaluations and conclusions. The analysis opens by noting that Deming's philosophy as usually applied to business management is oriented to the relationship with customers. Although higher education does not have "repeat customers," there are some parallels with the customer concept, and Deming's philosophy can be applied by concentrating on each unit of the university in its role as a user of systems to supply service to other units, i.e., customers. Following an introduction which reviews the Deming approach and lists his 14 points are 14 sections, each of which analyzes and evaluates one of those points in light of the needs and activities of higher education. The section topics are as follows: (1) maintain constancy of purpose; (2) adopt the new philosophy; (3) cease dependence on inspection; (4) develop long-term relationships; (5) improve constantly; (6) institute on the-job training; (7) adopt and institute leadership; (8) drive out fear; (9) break down barriers between departments; (10) eliminate slogans; (11) eliminate quotas and management by objectives; (12) abolish annual ratings; (13) encourage education and self-improvement; and (14) involve everyone in the transformation. A final section, Case Studies, describe actual campus events which illustrate the 14 points. (Contains 62 references.) (JB)