This collection of essays builds a case against those who see children as customers or workers and those who want to turn learning into a business. Following an introduction, The 500-Pound Gorilla by Alfie Kohn, section 1, Commercialism in Schools, contains: (1) Buy Me! Buy Me! (Alex Molnar and Joseph A. Reaves); (2) Commercialism in U.S. Schools Is Examined in New Report (Constance L. Hays); (3) Do Not Use as Directed: Corporate Materials in the Schools (John Olson); and (4) Stealth TV: (Russ Baker). Section 2, To Market, To MarketMarket Logic in Schools, contains: (5) Reading between the Lines (Stephen Metcalf); (6) Test-Prep Pressure Hits Grade Schools (Karen Brandon); (7) Students Dont WorkThey Learn (Alfie Kohn); (8) We Can Work It Out (Patrick Shannon); (9) Teachers as Grantseekers: The Privatization of the Urban Public School Teacher (Sara Freedman); and (10) Schooling in Capitalist America (Samuel Bowles and Herbert Gintis). Section 3, Privatization of Schools, contains: (11) Schools for Sale: Public Education, Corporate Culture, and the Citizen-Consumer (Henry A. Giroux); (12) The Hollow Promise of School Vouchers (Robert Lowe); (13) For-Profits Target Education (Barbara Miner); (14) Choice and Other White Lies (MakaniN. Themba); (15) School Choice Crucible: A Case Study of Boulder Valley (Kenneth Howe, Margaret Eisenhart, and Damian Betebenner); and (16) Conclusion: Steps We Can Take (Patrick Shannon). Some of the essays contain references. (SLD)