This module on maximizing occupancy is intended to cover the basic framework for analysis of occupancy in accommodations and for identification of ways to improve it on both a long-term and day-to-day basis. The material is presented in a self-instructional format in seven sections. At the beginning of each section is a statement of the objectives that will be achieved as a result of working through the material that follows. Users of the module are asked to relate information given in the text to their own experience and knowledge. Where appropriate, suggested solutions to these questions are given on the opposite or following page. The seven sections cover these topics: (1) occupancy trends and objectives; (2) keeping customers satisfied; (3) reaching new customers; (4) pricing strategies; (5) overbooking; (6) setting up a reservations control system; and (7) other reception control systems. (YLB)