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Peer reviewed Peer reviewed
ERIC Number: EJ602882
Record Type: Journal
Publication Date: 2000-Apr
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0007-6678
EISSN: N/A
Trends in Marketing: Customer Relationship Management.
Okula, Susan
Business Education Forum, v54 n4 p6-10 Apr 2000
Describes the basics of Customer Relationship Management, a process whereby the customer interacts with the company, the company responds by learning to meet that individual's needs, and the customer is more likely to become loyal. Suggests how marketing students can learn the fundamentals of it. (JOW)
Descriptors: Business Education, Higher Education, Internet, Interpersonal Relationship, Marketing
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A