Building on the principles of Enrollment Management (EM) and Strategic Enrollment Management (SEM), Anticipatory Enrollment Management (AEM) offers another level of managing enrollment: anticipating future enrollment. AEM is grounded in the basic principles of Customer Relationship Management (CRM) and includes strategic out-reach to parents and students from the time of acceptance to graduation. But AEM focuses more on anticipating future enrollment and suggests that enrollment managers should spend more time on research and less time on attending meetings. AEM lists the weekly and monthly publications to read, beyond the "usual suspects," to help create a mindset that focuses on the future and not just on next year's class. AEM offers methods for enrollment managers to connect the dots to increase their school's enrollment pie and gives suggestions on how to research trends that could become future markets. AEM challenges enrollment managers to re-organize their daily activities by creatively replacing the demands of today with the possibilities of tomorrow.