ERIC Number: EJ453382
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0164-8527
EISSN: N/A
How to Be Bullish on Marketing Child Care in a Challenging Economy.
Wassom, Julie
Child Care Information Exchange, n87 p15-18 Sep-Oct 1992
Discusses factors to consider when developing marketing strategies for building enrollment in child care programs. Factors are (1) focus on a market; (2) the impression of the service that is created in customers' minds; (3) the urgency of the advertising message; (4) perceived value of the service; and (5) cost effectiveness. (SM)
Descriptors: Day Care Centers, Early Childhood Education, Enrollment Influences, Marketing, Publicity
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
