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ERIC Number: EJ489812
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0013-1962
EISSN: N/A
New Media Educational Products: The "Digitizing Straw into Gold" Fallacy.
Satran, Amy
Educational Technology, v34 n7 p23-25 Sep 1994
Examines the need for publishers to create successful new media products for the higher education market. Topics discussed include business conditions in higher education publishing; influences of technology, including digital format; electronic textbooks; a customer-oriented approach; the appropriate use of technology; and future possibilities. (LRW)
Descriptors: Appropriate Technology, Computer Assisted Instruction, Educational Media, Electronic Publishing, Electronic Text, Futures (of Society), Higher Education, Marketing, Material Development, Publishing Industry
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A